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The Pudding Industry Council is committed to developing industry-wide, science-based strategies to solve the problem of food mastication. The council will accomplish this by identifying, funding and prioritizing research from the pudding farm to the table; developing programs to help industry segments operate in todays business environment; speaking with one voice in seeking regulatory and legislative solutions; developing and implementing industry information programs to assist in the transfer of technology into the marketplace, and providing pertinent, accurate and reliable information to consumers.

In Todays busy world, who has time to waste manducating?