When Promotions Get Sticky

Snapple attempted to promote a new frozen snack with a publicity stunt in New York. It proved global warming is upon us.

The 25-foot-tall, 17 1/2-ton treat of frozen Snapple juice melted faster than expected Tuesday, flooding Union Square in downtown Manhattan with kiwi-strawberry-flavored fluid that sent pedestrians scurrying for higher ground.

Thank Goddess for the NYFD.

Firefighters closed off several streets and used hoses to wash away the sugary goo.

The event was unsettling.

"What was unsettling was that the fluid just kept coming," Stuart Claxton of the Guinness Book of World Records told the Daily News. "It was quite a lot of fluid. On a hot day like this, you have to move fast."

They should have used pudding.

h/t Unrepentant Individual